What should I blog about on my website?  

Let’s give you the facts you’re looking for: 

According to a study by HubSpot, businesses that prioritise consistent website blogging are 13 times more likely to see a positive return on investment (ROI). That’s a pretty big deal. Especially when you remember that effective SEO heavily relies on content/blogging!

So you’re probably at least slightly convinced that blogging is a good idea. Let’s delve into the essential aspects of blog content strategy, backed by statistics and expert insights, to help you discover what you should write about on your website.

Here’s a quick rundown of what we’ll cover:

• Customer Pain Points 
• News and Updates 
• How-To-Guides 
• Case Studies 
• Company Culture 
• Interviews 
• Media Content 

Idea 1: Talk about what your audience hates (solve their problems)

Yes, that sounds weird, but one of the most effective ways to connect with your audience is by addressing their pain points. Identify the challenges and problems your target audience faces within your industry or niche. By providing valuable solutions and insights, you establish yourself as an authority in your field. According to a survey conducted by HubSpot, 60% of marketers stated that blog content addressing pain points is one of the most effective types of content for lead generation. 

Idea 2: Keep it relevant

We mean keeping your audience informed about the latest industry news, trends, and updates. People are constantly seeking relevant and up-to-date information. By providing well-researched and timely content, you can position your brand as a reliable source of information. A study by Content Marketing Institute found that 47% of buyers view three to five pieces of content before engaging with a sales representative, highlighting the importance of informative blog posts. 

Idea 3: Guides: Show them how to do things

People are always looking for step-by-step guidance on how to solve specific problems or perform certain tasks. Create comprehensive how-to guides and tutorials that offer actionable advice and tips. According to a survey by Demand Gen Report, 96% of B2B buyers want content with more input from industry thought leaders, making how-to guides an excellent way to showcase your expertise. (Source: Demand Gen Report)

Idea 4: Make it about the real world 

Showcasing real-life examples of how your products or services have positively impacted your customers can be incredibly powerful. Case studies and success stories build credibility and trust with potential customers. According to a study by Content Marketing Institute, 73% of B2B marketers consider customer testimonials and case studies to be the most effective content marketing tactics. 

Idea 5: Go Behind-the-Scenes 

We all love seeing the mechanics behind a company and how events and materials are stringed together. Call it human curiosity! Humanise your brand by offering a glimpse into your company culture and behind-the-scenes activities. People are more likely to engage with brands they perceive as genuine and relatable. 

Idea 6: Interviews 

There’s a reason why a LOT of us spend our evenings watching late-night talk shows and listening to podcasts. We love hearing from experiences. So, invite industry experts for interviews on your blog to share their insights and perspectives. Interviews not only bring fresh content but also expose your audience to valuable opinions from respected figures in your niche. 

Idea 7: Media, Media, Media

Visual content, such as infographics and videos, is highly engaging and shareable. Infographics, for example, are liked and shared on social media three times more than any other type of content. Use visually appealing content to simplify complex information and present it in an easy-to-digest format.  

Conclusion 

The key to a successful blog lies in providing value to your audience. Address their pain points, offer informative content, showcase success stories, and leverage visual elements to capture their attention. By implementing a diverse content strategy, you can keep your blog fresh and relevant, attracting and retaining your target audience effectively.

Remember, consistency is crucial in maintaining a successful blog. Publish content regularly, optimise it for search engines using relevant keywords, and promote it across your social media channels and email newsletters. With a well-thought-out blog content strategy, your website can become a hub of valuable information and a significant driver of lead generation and brand loyalty. Happy blogging!