UX (user experience) refers to the overall experience a person has when interacting with a website. A good UX design aims to provide a...
How to personalise your web UX design with AI
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Insights
How to craft successful headlines that make people click
Research shows that 80% of readers never make it past the headline. With a surplus of content marketing in 2024 and going into 2025, many...
How does AI impact content marketing?
Imagine having an assistant who can help you write articles, generate ideas, and even engage with your audience and create social media...
What is Founder-led Marketing?
Founder-led marketing is defined as a ‘marketing strategy where the founder takes the lead in creating and executing marketing...
How external marketing teams add value (The DeBrief 012)
Overview In this episode, Sam Sayer is joined by Sophie Davies (Founder of 'Your Marketing Department'), to discuss the importance of...
The Definitive Guide for writing content for your website
Your website is your digital shopfront, and 24/7 sales tool for your business. And whilst we need to communicate your brand values,...
What is Carbon Offsetting?
Carbon offsetting is a practice that is aimed at reducing and compensating for carbon emissions produced by a particular activity. For...
Why you should use video on your website and in your marketing strategy
It’s a well-known saying that a picture is worth a thousand words, so that must mean that a video is worth at least a million words. The...
What is ‘Green Hosting’?
In 2024 the term ‘Green Hosting’ sounds great! But what does it mean and how does it work? How ‘green’ is it? And are our big hosting...
How to keep up with web design trends
Exploring the Evolving Landscape: The Future of Web Design Staying ahead in such a fast-paced world of web design can be challenging....
Do I need AI in web development?
Exploring the Impact of AI on Web Development The ever-evolving tool in the ever-evolving landscape of web development. The integration of...
How to use Marketing Funnels on your website to convert leads
A marketing funnel is a strategic framework businesses use to outline the customer journey. It represents the buying stages people go...
How to get more instructions from your property website
Your branding, local presence, and property marketing are key to growing your property share in your local market. The anchor to all of...
Building an accessible web (The DeBrief 011)
Overview In this episode, Sam Sayer is joined by Catherine Grinyer, to discuss the challenges of inclusive communications and digital...
Harnessing Tech in Property Business (The DeBrief 010)
Overview In this episode, Sam Sayer is joined by Vik Tara from Technology Blueprint, to discuss: The evolution of Proptech and its impact...
