DeType Logo

Branding

Designing your
Brand DNA

Brand creation is crucial to your business strategy—it’s the foundation for engaging customers and standing out in the market. Your brand identity is how you connect, communicate, and deliver your message.

Whether you’re creating a brand from the ground up or refining your existing one, we help you develop a distinctive, dynamic, and memorable presence.

  • Versatile, experienced team

  • High-performance & delivery

  • Award-winning design agency

  • Focus on driving results

  • 12+ years creating brands

  • Starter brand to major rebrands

How we work

Driven by strategy

We build brands with purpose, not just polish. By getting under the skin of your business, we uncover the insights that shape meaningful design and marketing strategies. It’s this depth that allows us to craft standout identities and digital experiences that align with your goals—and actually move the needle.

Collaborative approach

We start with an initial fact-finding call to identify your broader business goals, any challenges you may be facing, and crucally, what emotions need to be stirred. We’ll also discuss your content needs, and any existing material you need us to incorporate into your brand.

Style, engineering and performance is in our DNA

Our founder’s design heritage is rooted in a legacy that balanced beauty with performance at the highest level. Their family was instrumental in shaping the iconic curves and aerodynamic precision of the E-type Jaguar – widely hailed as one of the most recognisable car designs in history – along with its Le Mans-winning predecessors, the C-type and D-type.

Each model, a masterclass in form meeting function, continues to turn heads and inspire generations of designers to this day.

Our branding journey:
Discover. Design. Differentiate. Deliver.

We follow a results-driven process to develop a brand that stands the test of time. Working closely with you to understand your vision, values, and market position, then design and deliver a brand that directly aligns with your goals.

WordPress Experts

  Defining your brand’s DNA

We start by diving deep into your business.

We’ll help you discover your brand’s true purpose, mission, and market position.

Through strategic discussions, questionnaires and research, we ensure your brand distills your core values and speaks directly to your audience

Secure Focus

  Design: Developing distinctive Identities

With your brand DNA in hand, we develop a brand identity that sets you apart.

From logo design to brand messaging, we craft a cohesive and compelling visual identity that resonates with your audience.

    Sustainable by Design

      Differentiation by Design

    To thrive in a competitive market, your brand needs a distinctive identity. We help define your brand DNA, ensuring your unique proposition resonates and your story sets you apart.

    Sustainable by Design

      Delivery: Driving brand recognition

    With a developed brand in place, we ensure it’s delivered consistently across all touchpoints.

    Whether it’s website design, social media, or advertising, we make sure your brand is dynamic, distinct, and easily recognised, driving the results you need.

    Some of the shift our clients talk about us...

    Our website is vital to our success and has generated many leads and income for our new business. The team are genuinely nice people that we enjoy working with. Nobody wants to work with people they don’t like!
    Joe Le Beau
    Harris Le Beau — Director
    We wanted a seamless experience with brand and website delivery, and DeType gave that effortlessly. To articulate what you want from your brand is tough, but they just got it!
    Chris Anderson
    Blokpoint — Founder
    It has made what we do come to life and turned the heads of the competition. The team understood what we were trying to get out there and did it swiftly, and bang on point.
    Chris Palmer
    Adamas — Co-Founder and Head of R&D
    The team are responsive, polite, helpful and perhaps above all else, do not bog you down in the jargon of the website development world. They listen, interpret and deliver.
    Steve Root
    Director, M&M Properties

    Ready to get your brand driving business?

    Together, we take your brand from concept to conversion through strategic branding, digital development, and a decisive online presence.

    Northampton Contact
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