Their track record and the fact that I love working with the team made it a very easy decision to bring them in.
Creative Direction, Branding, Video,
Web Design, Web Development
Much of this growth over the past 10 years was organic but there were also many strategic acquisitions which resulted in the company having several brands under the ‘John Good shipping’ umbrella. Offering numerous shipping and logistic services, with different names meant their brand wasn’t clear to the end-user. The same was true for the staff, who were not always clear about the organization’s brand and mission.
MIchelle had worked with DeType for about 10 years and had really enjoyed working with them in the past, so it made sense for her to approach DeType and see what they could do to help.
They are all really great, no hassle, straightforward, easy to deal with. Just a really great bunch of people who are creative and have produced some great stuff for us. We have some fun along the way as well!
Hitting the spot
Some progress had been made on the research and development of the new brand already, but work had been postponed by the initial Covid outbreak. The company was keen to get the project back on track, so it was put into the hands of DeType to bring it to life.
Lots of research had been done previously, who they were and who they wanted to be, but they hadn’t nailed it, they didn’t yet have a brand that resonated. DeType reviewed the information and agreed that they could help, and came up with a plan for how they could bring the project to life. Coming up with fresh ideas to further develop it, including the branding, the logo, the font, and colour scheme. This involved several brainstorming sessions where all ideas were put out there and bounced off each other, eventually coming up with the all important brand message.
It turns out it was the people.
A team that actively listens to their customers and understands what they need, plus their very own charitable foundation supporting the local community. All of this was built on and included in their overall message.
DeType’s process is very informal with a friendly team and being able to bounce their ideas around with creative people really worked for Michelle and her colleagues. Just being able to pick up the phone and discuss an idea was a huge plus point. With Michelle and Jenny both working part-time DeType became an extension of their team, happily dealing with last minute curveballs!
It was a team effort as they were limited with the resources they had too, it wasn’t without it’s challenges, but we got there in the end.
The restrictions during the pandemic however, meant that getting any photos or video footage was extremely difficult, they couldn’t go to any offices, and everyone had to work on the project remotely. Both teams settled into remote working very quickly and it was very much a collaborative effort. DeType produced a last-minute video from a handful of photographs that were taken in one location, showing that they could still provide high quality work with the limited resources on offer.
DeType’s approach was clear and no-nonsense, describing who Good Logistics are with a great brand. The down-to-earth and common-sense approach is how this project turned into a huge success. The overall attitude was let’s just get stuck in and get the job done.
Good Logistics were at a point where it had taken so long to deliver, they just needed someone to get them there. With time short and lockdown restrictions in place the process was pared down, but with Sam and DeType’s professionalism and efficiency they hit the ground running and picked up where the other agency had left off. Sam and the team delivered with no faff and nonsense.
Good Logistics are delighted with the result. The feedback from their customers and staff is extremely positive.
The website looks modern and professional, the branding looks great, and it really stands out against its competitors. They’ve now got a wealth of content they can use for social media campaigns, and they can point it all to the new website with confidence.
Michelle and Jenny are thrilled that they have finally achieved a successful re-brand, something people feel proud to be associated with.
It’s given us a lot to build on for the future, people are excited about the possibilities and where we are going to go next.
Jenny and Michelle