Insights
We’re always looking for new techniques and strategies to help our clients achieve their marketing goals – and we’d like to share them with you too. Find out the importance of a strong brand and marketing strategy, tips for SEO and digital marketing, as well as keeping up to date with what our Kettering based graphic designers are up to.
How many leads can I expect to get through my website?
We get asked this a lot. You might have several ‘click here’ buttons scattered across your website hoping that they’ll generate a ton of...
What is a Value Proposition – and why you need one for your website
The right words, in the right order, can sell anything. Defining your value proposition is arguably one of the most important aspects of...
![What is SEO – a video overview [The DeBrief 001]](https://www.detype.com/wp-content/uploads/DD001-–-SEO-Overview-Final-scaled.jpg.webp)
What is SEO – a video overview [The DeBrief 001]
Overview Sam Sayer is joined by Chris Anderson from Springhill Marketing to give an overview of SEO – what is it, what does it consist of,...
Tree planting initiative with the National Forest
As part of our ongoing tree planting initiative the the National Forest, DeType director Sam Sayer traveled up to Leicestershire on...
How to produce a content marketing strategy that drives results
What is content marketing? Content marketing is a crucial aspect of modern marketing strategies. The objective of content marketing is to...
What this meme can tell us about brand identity
'What does the Nicolas Cage / Friends meme have to do with branding' I hear you cry? You didn't ask? Just me? Ah, well – I'll explain...
5 ways to increase lead conversion on your website
Getting visitors to your website is just the start, and can be challenging enough even with a solid SEO or inbound marketing strategy....
Accessing Google Analytics
Unless specified otherwise, we will set up Google Analytics for your website. The account can then be shared with you for access. We will...
How to write content for your website
You only have one opportunity to grab your readers’ attention. Have I grabbed yours? It may sound simple but actually this is not an easy...
What is the Best Web Design Approach for Manufacturing Companies?
Businesses, including manufacturing companies, can establish a strong digital presence through websites. When potential customers visit,...
Why you should prioritise content marketing in 2023
Marketing content comes in many forms, but fundamentally it promotes your business value proposition and informs your current and...
Do I need a Website for my business?
Spoiler alert: yes - you do! It’s easy to avoid tackling a website when you’re starting out in business, especially as keeping your costs...
The age of AI and the importance of producing fresh, original content
Note: AI Image tool Dall•E was used to create the blog image based on 'AI writing a journal'...! AI (Artificial Intelligence) has been in...
What content should I have on my website?
This is a great question, and one we get asked quite a lot. Everyone knows you need a homepage, and a contact form or contact page of some...
Your About Us page: why it’s more important than you think
The content on your website, including on your About Us page, should be written with your potential customers in mind. They will already...