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We’re always looking for new techniques and strategies to help our clients achieve their marketing goals – and we’d like to share them with you too. Find out the importance of a strong brand and marketing strategy, tips for SEO and digital marketing, as well as keeping up to date with what our Kettering based graphic designers are up to.
How to Choose a Suitable Manufacturing Web Design Agency
As a manufacturing company, you may generate most of your business through regular customers, partnership deals and word-of-mouth...
Keeping your website up to date – and why it matters
Websites are essentially web-based 'software', and as such are continually impacted by changes in browsers, better technology, and...
What are the Benefits of Web Design for Manufacturing Companies?
If you own a manufacturing company, it is vital that you have a strong online presence. Even a simple website would be a start as this...
The pros and cons of a design / website retainer
Working with a creative agency enables you to utilise our knowledge and expertise without hiring a whole team of in-house employees. ...
The benefits of having case studies on your website
When it comes to increasing conversions, case studies are one of the most powerful tools at your disposal. A well-written case study can...
How to put your website live
Whilst putting a website live follows a few simple steps, there are a number of factors involved depending on if you have a current live...
Mental Health Support in Northampton has driven forward
A lot has changed since I launched DeType 10 years ago – a decade is a long time and, as often happens on a big birthday, people can...
10 years delivering brand, web and video
April 2022 marks ten years of DeType – we've come a long way from humble beginnings in a loft conversion amongst suitcases – to now a...
Web Design Tips: Optimise Embedded Videos on Your Business Website
The appetite for online video content continues to grow. As a result, you need to consider using videos as part of your marketing...
The difference between UX and UI and why your designer might talk about them
You shouldn’t ever feel like you need to know enough designer-speak to be able to understand the jargon and the memes. Your designer...
FAQs: improving your website’s SEO with a well-optimised FAQ page
Don’t leave your customers guessing. You may have an impactful, detailed, and SEO-friendly website but with an FAQs page, you can answer...
7 content mistakes made during website redesign, and how to avoid them in 2022
Redesigning your website is the perfect opportunity to fix user experience issues, ditch bad habits, and re-introduce yourself to Google....
Do I need a cookie policy?
Yes, as a UK-based business you will almost certainly need a cookie policy. Here’s the official position: The UK’s General Data Protection...
What are touchpoints and why do they matter?
A touchpoint is a term used in marketing to describe a point of contact made between your brand and your customer. These interactions are...
Competing on the customer journey: how to make it meaningful
Armed with everyday tools and data, consumers call the shots these days. Companies have had to change things up to prove their worthy of...