A touchpoint is a term used in marketing to describe a point of contact made between your brand and your customer. These interactions are...
What are touchpoints and why do they matter?
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Social Media
Building Brand Credibility When No One Has Heard of Your Business
Establishing a good reputation for your business takes time, hard work and great customer service, and is also something that can be lost...
Ethical Content Marketing: How To Sell Stories Whilst Being Real
Ethical content marketing is valuable to all serious and professional marketers. Though marketing does have just one ultimate purpose that...
Facebook F8: What your business needs to know
Facebook has been getting a lot of bad press recently. Cambridge Analytica and ongoing privacy concerns have put the executives in the...
Why authenticity is the key to marketing
Many business owners think that marketing, by its very nature, cannot be authentic. Technological advances and the incredible access to...
Building communities is the key to building business
Sometimes it doesn’t matter how great your product/service/offer is - you need an audience to respond to it and people to talk about it....
What social media platform does your business need to be using?
Navigating into the world of social media for the first time can be difficult. Below is a simple guide for three of the most commonly used...