In 2025, if you’re not using content marketing, are you even marketing at all? 72% of online marketers see high-quality content creation...
Why your business can’t afford to ignore content marketing
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Why Personal Branding is crucial for coaches
In a world where coaches are a dime a dozen, standing out isn’t a luxury- it’s a necessity. And let’s be clear, personal branding, whether...
How to choose images for your blogs, articles, website, and social media
Research shows that relevant images attached to website content, blogs and social media will get 94% more views than content without. That...
How to craft successful headlines that make people click
Research shows that 80% of readers never make it past the headline. With a surplus of content marketing in 2024 and going into 2025, many...
What is Founder-led Marketing?
Founder-led marketing is defined as a ‘marketing strategy where the founder takes the lead in creating and executing marketing...
What is Personal Branding?
Personal branding is all about you, so it’s time to step away from the ‘business’ persona, and get real! It’s an intentional effort to...
Why you should use video on your website and in your marketing strategy
It’s a well-known saying that a picture is worth a thousand words, so that must mean that a video is worth at least a million words. The...
10 Marketing Lies Businesses are told- Part 1 (The DeBrief 003)
Overview As we continue our video series, Sam Sayer is joined by marketing expert Al Tepper from TepFu. In this episode, they begin to...
Should I have a Blog on my website?
How to elevate your website with a blog ANY and EVERY business can benefit from having a blog! In an era dominated by Social Media, some...
What are touchpoints and why do they matter?
A touchpoint is a term used in marketing to describe a point of contact made between your brand and your customer. These interactions are...
Building Brand Credibility When No One Has Heard of Your Business
Establishing a good reputation for your business takes time, hard work and great customer service, and is also something that can be lost...
Ethical Content Marketing: How To Sell Stories Whilst Being Real
Ethical content marketing is valuable to all serious and professional marketers. Though marketing does have just one ultimate purpose that...
Facebook F8: What your business needs to know
Facebook has been getting a lot of bad press recently. Cambridge Analytica and ongoing privacy concerns have put the executives in the...
Why authenticity is the key to marketing
Many business owners think that marketing, by its very nature, cannot be authentic. Technological advances and the incredible access to...
Building communities is the key to building business
Sometimes it doesn’t matter how great your product/service/offer is - you need an audience to respond to it and people to talk about it....