A touchpoint is a term used in marketing to describe a point of contact made between your brand and your customer. These interactions are...
What are touchpoints and why do they matter?
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Branding
Competing on the customer journey: how to make it meaningful
Armed with everyday tools and data, consumers call the shots these days. Companies have had to change things up to prove their worthy of...
Why branding needs to have substance
Substance abuse. Yep you heard right - substance abuse. But listen, by this we mean ensuring a brand has substance. A strong brand should...
Is it Time for a Rebrand?
9 years after creating their last brand, we recently updated Click Travel's logo to be leaner and friendlier, reflecting how their company...
Building Brand Credibility When No One Has Heard of Your Business
Establishing a good reputation for your business takes time, hard work and great customer service, and is also something that can be lost...
10 Tips for Creating a Great Estate Agent Website
Estate agent website design can be a little different from your traditional business website. With 44% of home buyers looking online to...
How To Find Your Signature Brand Style
Whether you are a brand new start-up or an established business, understanding your brand’s signature style helps you ensure that all of...
5 Questions To Ask Yourself Before You Choose Your Final Design
Making the decision to hire a professional designer is not one you've taken lightly. It's often a significant investment whether you're a...
The importance of choosing colours and fonts that match your brand
Like any part of your brand, you cannot afford to choose your fonts or colours on a whim. You will likely end up regretting your decision...
Why startups need to invest in marketing
Being an entrepreneur is no easy job. You have to come up with an idea that’s worth sharing, that makes a difference to people's lives and...
Why authenticity is the key to marketing
Many business owners think that marketing, by its very nature, cannot be authentic. Technological advances and the incredible access to...
Does your business need a rebrand?
When was the last time you sat down and reviewed your company's brand? If it has been a while since your business started up your brand...
Why you need a brand, not just a logo
Branding – it's a vital element of any business, but logo design and branding are not interchangeable. They do complement each other but...