In this article we uncover what makes up your branding visual identity, how to make the most of it, and the important role it plays in...
What is visual identity in branding and how does it drive higher site conversions?
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Branding
Shape your brand perception with branding colour psychology
Colour is one of the fastest ways to communicate meaning. It bypasses logic and heads straight to feeling. That makes it incredibly...
What is branding — And why does it matter?
75% of people judge a company’s credibility based on its brand. Branding isn’t just a logo, a colour palette, or a typeface. It’s one of...
What do I need to know about a rebrand?
A rebrand isn’t just a new logo slapped on top of the old one. It’s a full strategic shift that impacts how people see, feel, and interact...
Branding for finance companies: Standing out without selling out
Quick SummarySuccessful branding for finance companies relies on balancing professional credibility with unique visual differentiation....
Define before you design: why clarity is the secret to powerful branding
Quick SummaryDefining a brand before starting the design process ensures that visual elements align with a company's core values and...
Why Personal Branding is crucial for coaches
In a world where coaches are a dime a dozen, standing out isn’t a luxury- it’s a necessity. And let’s be clear, personal branding, whether...
How to choose images for your blogs, articles, website, and social media
Quick SummarySelecting effective images for digital content requires balancing visual relevance, high resolution, and brand consistency....
What is Founder-led Marketing?
Founder-led marketing is defined as a ‘marketing strategy where the founder takes the lead in creating and executing marketing...
What is Personal Branding?
Personal branding is all about you, so it’s time to step away from the ‘business’ persona, and get real! It’s an intentional effort to...
What this meme can tell us about brand identity
'What does the Nicolas Cage / Friends meme have to do with branding' I hear you cry? You didn't ask? Just me? Ah, well – I'll explain...
What are touchpoints and why do they matter?
A touchpoint is a term used in marketing to describe a point of contact made between your brand and your customer. These interactions are...
Competing on the customer journey: how to make it meaningful
Armed with everyday tools and data, consumers call the shots these days. Companies have had to change things up to prove their worthy of...
Why branding needs to have substance
Substance abuse. Yep you heard right - substance abuse. But listen, by this we mean ensuring a brand has substance. A strong brand should...
Is it Time for a Rebrand?
Quick SummaryA business needs a rebrand when its current identity no longer aligns with its commercial goals or market position. Several...