In finance, trust is everything. But trust doesn’t have to be beige. Many financial companies play it safe. Too safe, in fear of looking...
Branding for finance companies: Standing out without selling out
read more
Branding
Define before you design: why clarity is the secret to powerful branding
Jumping straight into the visual side of branding without a clear strategy is like putting wallpaper over damp. It might look nice at...
Why Personal Branding is crucial for coaches
In a world where coaches are a dime a dozen, standing out isn’t a luxury- it’s a necessity. And let’s be clear, personal branding, whether...
How to choose images for your blogs, articles, website, and social media
Research shows that relevant images attached to website content, blogs and social media will get 94% more views than content without. That...
What is Founder-led Marketing?
Founder-led marketing is defined as a ‘marketing strategy where the founder takes the lead in creating and executing marketing...
What is Personal Branding?
Personal branding is all about you, so it’s time to step away from the ‘business’ persona, and get real! It’s an intentional effort to...
What this meme can tell us about brand identity
'What does the Nicolas Cage / Friends meme have to do with branding' I hear you cry? You didn't ask? Just me? Ah, well – I'll explain...
What are touchpoints and why do they matter?
A touchpoint is a term used in marketing to describe a point of contact made between your brand and your customer. These interactions are...
Competing on the customer journey: how to make it meaningful
Armed with everyday tools and data, consumers call the shots these days. Companies have had to change things up to prove their worthy of...
Why branding needs to have substance
Substance abuse. Yep you heard right - substance abuse. But listen, by this we mean ensuring a brand has substance. A strong brand should...
Is it Time for a Rebrand?
We rebranded TBL in 2014 to reflect the agile, ever evolving business it is today Many business owners and executives believe that a...
Building Brand Credibility When No One Has Heard of Your Business
Establishing a good reputation for your business takes time, hard work and great customer service, and is also something that can be lost...
10 Tips for Creating a Great Estate Agent Website
Estate agent website design can be a little different from your traditional business website. With 44% of home buyers looking online to...
How To Find Your Signature Brand Style
Whether you are a brand new start-up or an established business, understanding your brand’s signature style helps you ensure that all of...
5 Questions To Ask Yourself Before You Choose Your Final Design
Making the decision to hire a professional designer is not one you've taken lightly. It's often a significant investment whether you're a...