Like any part of your brand, you cannot afford to choose your fonts or colours on a whim. You will likely end up regretting your decision...
The importance of choosing colours and fonts that match your brand
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Branding
Why startups need to invest in marketing
Being an entrepreneur is no easy job. You have to come up with an idea that’s worth sharing, that makes a difference to people's lives and...
Why authenticity is the key to marketing
Many business owners think that marketing, by its very nature, cannot be authentic. Technological advances and the incredible access to...
Does your business need a rebrand?
When was the last time you sat down and reviewed your company's brand? If it has been a while since your business started up your brand...
Why you need a brand, not just a logo
Branding – it's a vital element of any business, but logo design and branding are not interchangeable. They do complement each other but...