Sam Sayer, Author at DeType Design

What is SEO – a video overview [The DeBrief 001]

by 14 minute read | by Sam Sayer | Last updated: Mar 3, 2023 | Published: Mar 2, 2023 | Insights, Marketing, Online, The DeBrief, Website Tips, Websites

Overview Sam Sayer is joined by Chris Anderson from Springhill Marketing to give an overview of SEO – what is it, what does it consist of, and how to get started. Highlights: 0:02 – How do we explain SEO without being overwhelming? 2:27 – The full breadth of what’s...

Tree planting initiative with the National Forest

by < 1 minute read | by Sam Sayer | Last updated: Feb 27, 2023 | Published: Feb 26, 2023 | Team

As part of our ongoing tree planting initiative the the National Forest, DeType director Sam Sayer traveled up to Leicestershire on Saturday 25th February 2023 to plant some of the trees we’ve been sponsoring. Since 2020, we’ve been planting a tree for...

How to produce a content marketing strategy that drives results

by 4 minute read | by Sam Sayer | Published: Feb 11, 2023 | Content, Marketing, Online, Website Tips

What is content marketing? Content marketing is a crucial aspect of modern marketing strategies. The objective of content marketing is to attract, engage, and retain customers by delivering high-quality, relevant, and valuable content that addresses their needs and...

What this meme can tell us about brand identity

by 2 minute read | by Sam Sayer | Published: Jan 30, 2023 | Branding, Insights

‘What does the Nicolas Cage / Friends meme have to do with branding’ I hear you cry? You didn’t ask? Just me? Ah, well – I’ll explain anyway. What struck me about this, is how much of something you can alter before it loses identity. And...

5 ways to increase lead conversion on your website

by 4 minute read | by Sam Sayer | Last updated: Jan 22, 2023 | Published: Jan 21, 2023 | Insights, Marketing, Website Tips, Websites

Getting visitors to your website is just the start, and can be challenging enough even with a solid SEO or inbound marketing strategy. After that hard work, you need to be sure they’re going to turn into an enquiry. So if you’re looking for how to convert...