How to elevate your website with a blog

ANY and EVERY business can benefit from having a blog!

In an era dominated by Social Media, some may consider blogs to be dying/ out of date and therefore a waste of time. But we’re here to tell you there are so many amazing benefits your business can gain from incorporating blogs into your website. 

We don’t generally like to refer to blogs as blogs. The terms ‘insights’ and ‘articles’ give a more professional spin. 

In this ‘Insight’ we will be discussing 5 reasons why you should include blogs on your website.

1: Your blog can increase your website traffic

Creating regular content relevant to your business’s changing environments will help drive traffic to your website and attract new potential customers. 

An important part of this is to understand your target audience. What do they want to know? What are the most asked questions that you can answer? This is relevant content your intended audience will want to read, click on, and share. There are several other strategies to leverage a blog effectively to increase website traffic, such as promotion on social media, email marketing integration, and guest blogging. 

Email Marketing integration is one way of connecting with your website users. Sharing blog post updates with your email subscribers keeps them engaged and this is also a way of promoting other aspects of your website.

One way of encouraging users to view other pages on your website is by incorporating internal links within your blog content to other relevant pages on your website. This not only helps with SEO but also increases overall engagement on your site, which could further generate leads and sales. 

According to a study by HubSpot Marketing, Businesses with blogs get 55% more website visitors than those without. This is HUGE!

2. Your blogs can improve SEO

SEO (Search Engine Optimisation) works alongside increased website traffic.

Blogs are a great way for you to introduce keywords to your website. In a blog, you can target more keywords specific to your services and therefore attract your targeted audience. But how do you do this? Conduct thorough keyword research to identify the high-traffic keywords in your industry. Integrate these keywords naturally into your blog through your content, this can include titles and headers as well as throughout the body. This increases your chances of ranking higher in search engines and being clicked on more, increasing your website traffic. 

Google ranks content based on its value to its users and therefore having a blog about relevant content that can help your users, would improve your chances of climbing the ranks to the top of search results, and who doesn’t want that?

However, for this to be effective you need to consistently publish new and relevant content. Frequent updates signal to search engines that your website is active and should be regularly crawled. Creating a posting schedule to ensure your audience is always engaged is a great place to start.

3. Your blog can open up Networking Opportunities 

Regular blogging can help you to build brand awareness. This allows you to connect with your audience. Here are just 3 ways blogging can open up networking opportunities:

  • Sharing and promoting your blogs through Social media is one way of extending your reach beyond your immediate audience. This leads to increased visibility and also allows a space for users to comment and communicate with you. Responding to comments and actively participating in discussions can help you build a community around your blog.
  • Collaboration is also a huge opportunity that could arise from having blogs on your website. As your blog gains traction, you may receive invitations for guest blogging or joint projects. These are amazing opportunities to network with like-minded professionals and experts, sharing a wider range of knowledge.
  • As you establish yourself as a thought leader through your blog, you may be invited to speak at industry events, webinars, podcasts, or conferences. This not only expands your visibility but allows you to connect directly with attendees and fellow speakers

Effective networking is not just about promoting yourself or your business. It’s about building connections and relationships with potential customers but also peers from your industry from whom you can learn from and grow.

4. Blogging adds value to your business

Blogging can add significant value to your business in various ways. 

Addressing key hot topics related to your industry shows your users that your business is dynamic and responsive to the needs of your audience and the environment around you. Being adaptable can improve your brand credibility and having strong brand credibility can drive your website traffic and increase leads or sales. It is reported that ‘Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog’

As well as building a strong brand image, incorporating well-maintained blogs can also set your business apart from competitors. If your website is consistently providing valuable insights, it can become a differentiator in the eyes of potential customers. 

You want to be noticed!

5. Your blogs can help to build trust with your users

Consistent posting of valuable content demonstrates your commitment to providing useful information. Consistency builds trust over time as users come to rely on your blog for relevant insights and expertise. This encourages them to keep returning to your website which could lead to increased conversions and improved customer retention. 

Showing your expertise can also help to resolve any doubts potential customers may have. If they know you are actively helping your audience and addressing common concerns or topics, they will feel like they are in safe hands, encouraging them to work with you. 

Writing blogs can be hard but when you write authentically and genuinely share your thoughts and experiences, you’re more likely to build trust with your audience. People resonate with honesty and transparency, which builds a connection between the reader and your business. 

In 2024, the currency of trust is authenticity

Conclusion

Integrating blogs into your website is not just a trend but a strategic decision that can drive your business forward. If you want to put your online marketing strategy into shift and drive traffic to your website, foster community building, and convert visitors to loyal customers; a blog is a great place to start!

Don’t know how to write a blog? Don’t worry we have the perfect insight for you. Read our ‘The art of writing the perfect blog’ here.

Are you ready to take your business up a gear? See how we can help you and book a discovery call today.