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We wanted a seamless experience with brand and website delivery, and DeType gave that effortlessly. To articulate what you want from your brand is tough, but they just got it!
Chris
Founder
Blokpoint
Creative Direction, Branding,
Web Design, Web Development
Blokpoint was created as a dedicated digital marketing business to service blockchain / crypto / web3 industries. Seeing a gap in the market for the spot between the real techies vs the web3 explorers, Blokpoint stepped in to meet that need.
We needed a brand that was modern and clearly tech influenced, but approachable. Striking the balance between the two was the challenge, and would make it stand out in the ever growing marketplace.
The industry is very young – many companies will be start ups with a new innovative product, that’s disrupting the legacy industry. Often they have large funds from tech investors.
They want to be found, and they want to tell the world why their product is a new and improved way of doing things.
Being able to get involved in the early stages meant we could really understand the process, and from the first creative explorations, we knew DeType were onto something great.
Greg
Client Services Manager
THE CHALLENGE:
Hitting the spot
We needed a brand that was modern and clearly tech influenced, but approachable. Striking the balance between the two was the challenge, and would make it stand out in the ever growing marketplace.
The industry is very young – many companies will be start ups with a new innovative product, that’s disrupting the legacy industry. Often they have large funds from tech investors.
They want to be found, and they want to tell the world why their product is a new and improved way of doing things.
We were clear that they wanted an unfussy core logo, that was anchored in the industry, but to build a creative platform alongside it to deliver the ongoing marketing once launched.
A quick emotional connection to the brand, with a strong identity was key.
OUR PROCESS:
The first reference work we did helped set the path for the overall creative platform. Keeping the Blokpoint team involved from those early stages ensured we all agreed on direction, and meant we could spend more time on the wider delivery.
All too often we see big pitches miss the mark on fundamental points which could easily have been avoided in scene setting work.
We know we can be fussy, but with a company you’re so invested in it’s so important to get it right! The DeType team were patient, supportive, and clearly dedicated to getting the right results for us.
Chris
Founder
THE SOLUTION
With a subtle reference to cryptocurrency, and ‘streams’ leading into the B icon – the simplistic approach drives a clear message to the service offering.
Coupled with a distinct illustration style, the creative platform is established to develop more collateral as the brand scales.
The three of us in the team liked all three of the creative routes presented – it was really tough to choose just one – they all had powerful expression and we could have run with either!
Greg
Client Services Manager
Having a brand you’re proud of as a business is a solid driver to grow and attract clients and employees alike.
The brand and website are just the start – more collateral and digital touchpoints are in the pipeline.
In a sector predicted to grow at a CAGR of 54.70% from 2023 to 2030, Blokpoint are well placed to capitalise on their position ongoing.
We’re so pleased with the results – we were guided reassuringly along the way and it’s given us immense confidence with where the business will grow in the coming months and years.
Already looking forward to our next project with DeType!
Chris
Founder
