We (the royal and collective we – but mostly Dave), spend a huge amount of time online – which has soared during lockdown for obvious reasons. I’m glued to my screen either for work or news and it got me to thinking what else could I be using my computer for that was...
RECON – a powerful tool for customer retention and profitability. A lot of people focus on sales and selling but only in terms of outreach to new customers. New customers tend to be the holy grail for many companies seeing them as the pathway to growth and...
Marketing is more than just the colouring in department Marketing has an image problem, granted it’s better than it has ever been but some companies do not see how marketing is used beyond branding (which FYI is also more than just colouring in but that’s a rant for...
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