Unless specified otherwise, we will set up Google Analytics for your website. The account can then be shared with you for access. We will need to share this with a Google affiliated email account – for some people this will be their @gmail.com email, but you can use your business or other existing email with Google.
If you want to use your @yahooo, @hotmail.co.uk or @companyname.com, you’ll need to affiliate that email address with Google.
Here’s how:
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- Go to www.google.com.
- Make sure you are logged out of all other Google/Gmail accounts.
- Click Sign In in the top right corner and then select Create account and For work or my business.
- Fill out the form. When you get to the page to choose your Gmail address, select Use your existing email.
- Fill in your current work email. Please choose a unique password for the Google-linked account. Do not use your current work email password. This password is just for the Google-association and will only be used when you login to your Analytics or other Google affiliated accounts.
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Whilst this gains you access to Google Analytics, there is an enormous amount of information that can be accessed here which can be overwhelming!
Google have an article here: https://support.google.com/analytics/answer/9212670?hl=en
However, we would recommend speaking to our SEO Partner, Springhill Marketing to get relevant insights.