Insights
We’re always looking for new techniques and strategies to help our clients achieve their marketing goals – and we’d like to share them with you too. Find out the importance of a strong brand and marketing strategy, tips for SEO and digital marketing, as well as keeping up to date with what our Kettering based graphic designers are up to.
The difference between UX and UI and why your designer might talk about them
You shouldn’t ever feel like you need to know enough designer-speak to be able to understand the jargon and the memes. Your designer...
FAQs: improving your website’s SEO with a well-optimised FAQ page
Don’t leave your customers guessing. You may have an impactful, detailed, and SEO-friendly website but with an FAQs page, you can answer...
7 content mistakes made during website redesign, and how to avoid them in 2022
Redesigning your website is the perfect opportunity to fix user experience issues, ditch bad habits, and re-introduce yourself to Google....
Do I need a cookie policy?
Yes, as a UK-based business you will almost certainly need a cookie policy. Here’s the official position: The UK’s General Data Protection...
What are touchpoints and why do they matter?
A touchpoint is a term used in marketing to describe a point of contact made between your brand and your customer. These interactions are...
Competing on the customer journey: how to make it meaningful
Armed with everyday tools and data, consumers call the shots these days. Companies have had to change things up to prove their worthy of...
How to Reduce the Bounce Rate of Your Northampton Website
You may be finding that your Northampton website is having difficulties generating: Increased online traffic Email signups Leads and...
How to Optimise Images to Improve Your Web Design
Have the images on your website been optimised? If not, they should be! There are many advantages to optimising images. For example, they...
5 Tips for Working with a Web Designer in Northampton in 2021
Almost one in two customers in Northampton will judge a company’s credibility based on the design of its website. This is the main reason...
11 Tips for Creating Killer Website Content for Businesses in Northampton
Quick SummaryEffective website content for Northampton businesses requires a strategic focus on local relevance and professional quality....
How to Pick the Right Web Designer in Northampton
If you are a business owner looking for a web developer in the Northampton area, there are dozens to choose from. The challenge is finding...
Website Design Trends to Watch Out For and Implement in 2021
Web design is always evolving. What is innovative and groundbreaking today may be obsolete and old hat tomorrow. You don’t want you to...
How to Create a GDPR-Compliant Cookie Policy for Your Website
Website cookies are the small digital files that are stored on a user’s device (PC or smartphone). These text files contain small pieces...
How to Increase Your E-commerce Website Sales with Web Design Northampton
An online store that has been designed in an attractive and functional way will provide a pleasing customer experience and lead to an...
In a Crisis: How to Drive Traffic to Your Website By Improving User Experience and Content
Quick SummaryIncreasing website traffic during a crisis requires a dual focus on refining user experience and producing high-value,...