Insights
We’re always looking for new techniques and strategies to help our clients achieve their marketing goals – and we’d like to share them with you too. Find out the importance of a strong brand and marketing strategy, tips for SEO and digital marketing, as well as keeping up to date with what our Kettering based graphic designers are up to.
How to choose images for your blogs, articles, website, and social media
Quick SummarySelecting effective images for digital content requires balancing visual relevance, high resolution, and brand consistency....
How to get the best images for your marketing (The DeBrief 013)
Quick SummaryObtaining the best marketing images requires commissioning original professional photography instead of relying on generic...
How long does a website last?
According to Forbes, the average lifespan of a website is 2 years and 7 months – which is pretty specific! The consensus from multiple...
How to personalise your web UX design with AI
UX (user experience) refers to the overall experience a person has when interacting with a website. A good UX design aims to provide a...
How to craft successful headlines that make people click
Quick SummarySuccessful headlines increase click-through rates by combining clarity with emotional resonance and the curiosity gap....
How does AI impact content marketing?
Imagine having an assistant who can help you write articles, generate ideas, and even engage with your audience and create social media...
What is Founder-led Marketing?
Founder-led marketing is defined as a ‘marketing strategy where the founder takes the lead in creating and executing marketing...
How external marketing teams add value (The DeBrief 012)
Quick SummaryExternal marketing teams add value by providing specialised expertise and objective perspectives that internal departments...
Shopify vs WooCommerce
Trying to choose the right e-commerce platform for your business is incredibly important. Shopify and WooCommerce are currently the most...
How does WooCommerce work?
WooCommerce is one of the most popular e-commerce solutions available today. But how does WooCommerce work and why has it become the go-to...
What is Personal Branding?
Personal branding is all about you, so it’s time to step away from the ‘business’ persona, and get real! It’s an intentional effort to...
The Definitive Guide for writing content for your website
Your website is your digital shopfront, and 24/7 sales tool for your business. And whilst we need to communicate your brand values,...
Why not updating your website is losing you money
Your website is your business's first impression on your prospects. In fact, you actually have approximately 0.05 seconds to make this...
What is Carbon Offsetting?
Carbon offsetting is a practice that is aimed at reducing and compensating for carbon emissions produced by a particular activity. For...
Why you should use video on your website and in your marketing strategy
It’s a well-known saying that a picture is worth a thousand words, so that must mean that a video is worth at least a million words. The...