Insights
We’re always looking for new techniques and strategies to help our clients achieve their marketing goals – and we’d like to share them with you too. Find out the importance of a strong brand and marketing strategy, tips for SEO and digital marketing, as well as keeping up to date with what our Kettering based graphic designers are up to.
What is the true cost of a cheap website in 2026? (Beyond the price tag)
A cheap website is a lot like a loan with a high interest rate. You save on the down payment, but month after month, you pay in lost...
How to optimise your website for AI search engines like ChatGPT
Quick SummaryTo optimise a website for AI search engines, you must prioritise structured data, authoritative content, and direct answer...
How does website speed affect my Google ranking in 2026?
Quick SummaryWebsite speed is a primary ranking factor in 2026 because Google prioritises real-world user experience signals over...
Domain vs Hosting — What’s the difference, and why do I need both?
Quick SummaryA domain name serves as the unique digital address for a website while web hosting provides the server space for storing its...
Maximalism is back: balancing bold design with web accessibility
Quick SummaryMaximalist web design balances bold aesthetics with accessibility by prioritising high colour contrast and clear typographic...
What is branding — And why does it matter?
75% of people judge a company’s credibility based on its brand. Branding isn’t just a logo, a colour palette, or a typeface. It’s one of...
Top Web Design Trends for 2026
The expectations when it comes to design are sky-high, attention spans are low, and your website needs to move with the times. 2026 is...
UI/UX and its role in e-commerce: Why design can make or break your online sales
It takes about 0.05 seconds for users to decide whether they like your site or not. You may have the best product in the world, something...
Is your website working for you? A checklist for business owners
Quick SummaryEvaluating a business website requires assessing design, content, lead generation, user experience, search visibility, and...
Do I need a website for my startup business?
Quick SummaryEvery startup business requires a professional website to establish credibility and operational legitimacy. A website...
What is responsive web design?
Responsive design is an approach to web design in which the interface adapts to the device’s layout. This is to ensure usability,...
What should I blog about on my website?
Here’s the thing: most businesses know they should be blogging, but when it comes down to actually writing… You’re busy running the...
What do I need to know about a rebrand?
A rebrand isn’t just a new logo slapped on top of the old one. It’s a full strategic shift that impacts how people see, feel, and interact...
The anatomy of a high-converting website
The web isn’t short on pretty websites. But your website isn’t just a brochure; it’s your hardest-working salesperson. In this insight,...
Estate Agent Website Checklist: What buyers actually want to see
Quick SummaryA high-performing estate agent website must prioritise high-quality property imagery, detailed floorplans, and accurate...