Insights
We’re always looking for new techniques and strategies to help our clients achieve their marketing goals – and we’d like to share them with you too. Find out the importance of a strong brand and marketing strategy, tips for SEO and digital marketing, as well as keeping up to date with what our Kettering based graphic designers are up to.
Maximalism is back: balancing bold design with web accessibility
Quick SummaryMaximalist web design balances bold aesthetics with accessibility by prioritising high colour contrast and clear typographic...
What is branding — And why does it matter?
75% of people judge a company’s credibility based on its brand. Branding isn’t just a logo, a colour palette, or a typeface. It’s one of...
Top Web Design Trends for 2026
The expectations when it comes to design are sky-high, attention spans are low, and your website needs to move with the times. 2026 is...
UI/UX and its role in e-commerce: Why design can make or break your online sales
It takes about 0.05 seconds for users to decide whether they like your site or not. You may have the best product in the world, something...
Is your website working for you? A checklist for business owners
Quick SummaryEvaluating a business website requires assessing design, content, lead generation, user experience, search visibility, and...
Do I need a website for my startup business?
Quick SummaryEvery startup business requires a professional website to establish credibility and operational legitimacy. A website...
What is responsive web design?
Responsive design is an approach to web design in which the interface adapts to the device’s layout. This is to ensure usability,...
What should I blog about on my website?
Here’s the thing: most businesses know they should be blogging, but when it comes down to actually writing… You’re busy running the...
What do I need to know about a rebrand?
A rebrand isn’t just a new logo slapped on top of the old one. It’s a full strategic shift that impacts how people see, feel, and interact...
The anatomy of a high-converting website
The web isn’t short on pretty websites. But your website isn’t just a brochure; it’s your hardest-working salesperson. In this insight,...
Estate Agent Website Checklist: What buyers actually want to see
Quick SummaryA high-performing estate agent website must prioritise high-quality property imagery, detailed floorplans, and accurate...
How is AI changing web development?
Quick SummaryAI is fundamentally changing web development by automating repetitive coding tasks and accelerating the software development...
Heatmaps, Scrollmaps & session replays: How to actually use them to make better decisions
Quick SummaryWebsite heatmaps and session replays provide quantitative and qualitative data to improve user experience and conversion...
Marketing on a budget (The DeBrief 018)
Overview In this DeBrief episode, Sam is joined by Sophie Davies from Your Marketing Department to discuss how to maximise your marketing...
Branding for finance companies: Standing out without selling out
Quick SummarySuccessful branding for finance companies relies on balancing professional credibility with unique visual differentiation....