Insights
We’re always looking for new techniques and strategies to help our clients achieve their marketing goals – and we’d like to share them with you too. Find out the importance of a strong brand and marketing strategy, tips for SEO and digital marketing, as well as keeping up to date with what our Kettering based graphic designers are up to.
How is AI changing web development?
Quick SummaryAI is fundamentally changing web development by automating repetitive coding tasks and accelerating the software development...
Heatmaps, Scrollmaps & session replays: How to actually use them to make better decisions
Quick SummaryWebsite heatmaps and session replays provide quantitative and qualitative data to improve user experience and conversion...
Marketing on a budget (The DeBrief 018)
Overview In this DeBrief episode, Sam is joined by Sophie Davies from Your Marketing Department to discuss how to maximise your marketing...
Branding for finance companies: Standing out without selling out
Quick SummarySuccessful branding for finance companies relies on balancing professional credibility with unique visual differentiation....
What high-converting coaching websites all have in common
As a coach, your website isn’t just your digital business card; it is your lead generator, sales assistant, and brand ambassador all...
From words to wins: How strategic content drives conversions
In this insight, we will unpack why content that sounds good isn’t enough, how to combine creativity with a conversion strategy, where...
The importance of empathy in marketing: connecting with your audience
Empathy in marketing is about listening before selling, solving instead of shouting, and making people feel seen, understood and valued at...
How to optimise your e-commerce website for maximum conversions
Quick SummaryTo optimise an e-commerce website for maximum conversions, you must prioritise user experience, speed, and trust signals...
Define before you design: why clarity is the secret to powerful branding
Quick SummaryDefining a brand before starting the design process ensures that visual elements align with a company's core values and...
The ultimate guide to creating audience personas for better marketing
Define your audience, Decipher their needs. Then design a strategy that demands conversions. Before you design anything, develop...
Sales & Marketing: Different languages, same goal (The DeBrief 017)
Overview In this episode of The DeBrief, we are joined by the amazing Tash Rebuck to disucss how sales and marketing can actually work...
Why your business can’t afford to ignore content marketing
In 2025, if you’re not using content marketing, are you even marketing at all? 72% of online marketers see high-quality content creation...
How to identify and understand your target audience’s pain points
Quick SummaryIdentifying target audience pain points requires a structured combination of data analysis, direct communication, and...
How to tell if your website needs updating
Quick SummaryYou know your website needs updating when it no longer meets current technical standards or business goals. Slow loading...
Bravery in Marketing (The DeBrief 016)
Quick SummaryBravery in marketing is the strategic choice to take risks that differentiate a brand from its competitors. Many companies...