Every platform is going to have problems, but every platform is also going to have so many benefits for your business! Here is why we have stuck with WordPress and believe you should choose it too!
The Benefits of using WordPress:
Flexibility:
WordPress offers a high level of flexibility in terms of design and also functionality. With thousands of themes and plugins available you can customise your website to suit your exact requirements. This means it can be adapted to suit any type of website, from blogs and case studies to e-commerce stores and corporate websites.
A flexible website makes WordPress a cost-effective option for not only building websites but also maintaining your website.
Open Source:
WordPress is open-source software, which means the underlying code is free to use and modify. This makes it accessible to a wide range of users. This also means that it is not controlled by a single company and therefore users are not locked into a specific vendor. You have the freedom to choose your hosting provider, development tools, and support services. This emphasises the flexibility of using WordPress.
The open-source nature of WordPress also fosters a culture of innovation. You are not tied down to templates and designs. WordPress is constantly evolving and therefore with emerging trends, you can utilise the freedom of modifying your website.
Large community and support:
A vast community of users and developers who contribute to its ongoing development and provide support through forums, tutorials, and documentation. Encounter issues or need assistance. New developments etc.
Scalability:
This is a big one for us. WordPress can scale to accommodate websites of all sizes, from small blogs to large e-commerce sites.
Its modular architecture allows you to add features and functionality as your site grows. A fair amount of clients have come to us because they have (quite quickly) reached the capability limits of Wix / Squarespace and need a site with better tools for both fine tuning and integrating other tools.
SEO-Friendly:
WordPress is inherently SEO-friendly, with features such as customisable permalinks, the ability to optimise content for search engines, and plugins like Yoast SEO that help to improve your site’s visibility. WordPress also integrates very well with the Google search console.
Google Search Console is a free web service provided by Google that allows you to monitor, maintain, and troubleshoot your website’s presence in Google Search results.
Yoast is an incredibly powerful tool for on-page SEO that scores your content, against chosen keywords. Very useful!
Regular updates and security:
WordPress and 3rd party plugins release regular updates to improve performance, fix bugs, and address potential security vulnerabilities. Additionally, there are many security plugins available to help protect your site from hackers and malware.
As we previously mentioned WordPress is an open-source software. While it might seem counterintuitive, open-source software can be more secure than closed-source alternatives. With a large community of developers actively scrutinising the code, vulnerabilities, and security issues are often identified and addressed more quickly.
Conclusion
WordPress stands as a beacon of versatility, innovation, and flexibility. Its cost-effectiveness, security, and scalability make it our top choice for any website build.
