Hang on—there is! The internet is your personal salesperson, assistant and marketer. Plus, they never go to sleep. Who hosts these actions? Your website. Trust us, website revenue is very real and very achievable.
Most websites seem like a hub of content. However, many of them are made to generate revenue, and they do this through selling ad space, courses, videos, ebooks and affiliate marketing.
It looks like content creation does more than make a website look pretty and busy! We’ll guide you through these modes of income so that you can implement them on your website. But hold on—how much are people actually making from website revenue alone?
The average website that receives between 10,000-100,000 monthly visitors can expect to make anywhere from $500-5000 USD (£400-4000) per month. With the right tactics, you could be making the same. Let’s get your average website revenue up. Here’s what we’ll cover:
- Affiliate Marketing
- Ad Networks
- Online Courses
We all know that selling digital products works well. A quick glance at Amazon’s self-published section will display the reams of content ready for purchasing. You can take advantage of this demand for information. You don’t even need to be a ‘guru’ or have a doctorate. If you’ve got expertise in a certain area, write something that consists of around 10,000 words. Create a cover for it on a platform like Canva and get it out there. Remember that if you price the ebook at £2.99, you’re probably going to sell more than someone who has priced their content at £6.99.
You’ll need to test it out for yourself. You may sell more at a higher price, or a lower price, but you’ll be selling content, nonetheless.
2: Affiliate Marketing
Let’s take one of those ebooks you’ve written and ask a business to promote it on their website. If a sale is made, they’ll earn a 5% commission. That’s affiliate marketing. Now, we can do the same on our website. If we promote products on our page and a sale is made, we’ll earn some extra cash from it. It’s like influencer marketing, just on your website. This can require patience, but joining an affiliate programme is usually free of cost and low risk.
3: Ad Networks
We’ve all seen the ads running up and down the sides of a webpage.
Although Ad Networks are not as popular as they once were for website revenue, they’re still one of the easiest ways for website owners to make money.
To do this, find an ad network. These services connect groups of advertisers and publishers to create revenue. You might be aware of Google AdSense, which is arguably the most popular network out there. Depending on how much traffic your site gets and where your visitors are based location-wise, you’ll earn a varying amount. If you want to learn more about ad spaces, check out this roundup here: https://bloggingwizard.com/best-ad-networks/.
4: Online Courses
People have realised that the internet is an excellent place to learn. Covid helped us figure that one out. We’re all capable of independent research and learning, and websites should take advantage of this.
If you, or people in your company, have expertise in a certain area, create a course and upload it to your website. You can sell these as one-off courses or on a subscription basis to create more of a consistent profit.
Here are more ways online courses can ramp up those website revenue statistics:
- Diversification of Revenue Streams: Offering online courses provides an additional source of revenue beyond advertising, affiliate marketing, and other traditional monetisation methods.
- Scalability: Online courses can be scaled to reach a global audience, allowing website owners to increase their revenue potential.
- Higher Profit Margins: The cost of creating and selling an online course is relatively low, which means the profit margins can be high compared to physical products.
- Increased Engagement: Offering online courses can increase user engagement on your website, leading to more pageviews and ad impressions.
- Improved Brand Authority: Providing high-quality online courses can establish your website as an authority in your niche and attract more visitors.
- Upselling Opportunities: Online courses can also provide opportunities for upselling related products or services, further increasing revenue potential.
5: Live streams/videos
These can also double as lead generation tools.
Get people to sign up for a free webinar, and boom, you’ve got them as a lead.
However, you can run training sessions online and charge people for them. This is an excellent low-cost tactic to drive those leads to you whilst making a profit. The difference between an online course and a paid-for webinar is that you can interact with those who attend and answer any queries that they have on-call.
We’re sure anyone would choose watching a video over reading long-form content. If you’ve got video content on your website, you’ll increase revenue because you’ll hold onto your audience’s attention. By doing so, you’re more likely to convert those leads into customers.
Here’s more examples of how video content can help your website create revenue:
- Improved SEO: Including videos on your website can improve your search engine rankings, as search engines tend to favour websites with multimedia content. Higher rankings can result in more traffic to your website and increased revenue.
- Brand Building: Videos can help build your brand by showcasing your products or services, highlighting your company culture, or providing educational content to your audience. A strong brand can attract more visitors to your website and increase revenue.
- Viral Potential: Videos have the potential to go viral, which can result in increased exposure and traffic to your website, leading to higher revenue potential.
So, you’ve got a big audience and a lot of authority online. There’s a lot you can do to make revenue, but something you might want to consider is sponsored posts. Let’s say you’ve got a sponsor, and they’d like you to upload a video to your site and mention them at the start. If you decide to go down this route, make sure you familiarise yourself with the FTC guidelines on sponsored content. Always disclose a sponsored video/post at the beginning of the content. You can try to find sponsors by either contacting them directly or adding a ‘sponsor us’/‘advertise here’ page on your site.
Businesses that don’t sell physical products on their websites are still making a profit from other mediums. In fact, they might be making MORE from digital/sponsored/media content. Ultimately, by driving more people to your website, you are increasing chances of them buying form you – whether it’s one of your main services, or your eBooks / courses.
We hope that this list of tactics will help you make a fair bit of money from your webpage. Remember, you don’t need to do all six of these tactics to start seeing a difference.
Trust us, making money from your website alone isn’t mythical or fantastical. It’s real, and most businesses are doing it.
Take our advice and start making money through your website as you sleep.