MCM Security Systems
MCM Security Systems is a Northampton-based company that designs and installs domestic and commercial security systems for customers across the UK. DeType rebranded the business and built a new WordPress website with full service pages, listed accreditations, testimonials and online invoice payment. Over 3 months, the site went from practically no search visibility to 15k impressions in Google Search Console, with organic enquiries arriving where there had been none.
SERVICES
Branding, web design, web development, content
SECTOR
Security
LOCATION
Northampton
About MCM Security Systems
Security is a trust business before it’s a technology business. Someone protecting a family home or a commercial site is handing over a very particular kind of worry. They want people who take it seriously. Properly seriously.
MCM Security Systems works on both sides of that line. They install domestic and commercial security systems, are based in Northampton, and operates nationally. The range runs from home alarms and CCTV through to larger commercial installations, and the team is known for a thorough, top-end approach to how systems are specified and fitted.
What those customers need is easy to say and hard to prove: confidence. Confidence that the company is established, accredited and more than capable of handling the job, whatever its size.
The brief
MCM came to us with one clear need: a site “to truly reflect where the business is now, and to confidently be able to tender for larger projects.”
There’s a lot packed in there. Start with “where the business is now”. Businesses that grow steadily tend to outrun their public face. The work gets bigger, the standards rise, and the website stays stuck at the moment someone last had a spare afternoon to touch it.
Then “confidently tender”. That’s a different ask from “make it look nice”. A tender means a room full of competitors and a procurement team with a checklist. The site had to work as evidence: of capability, of credentials, of a company that belongs on the shortlist.
So the brief was really about credibility at scale. Not louder: bigger, and surer.
The challenge
MCM’s old site was a DIY build. It looked DIY, it looked dated, and it had numerous functionality issues. For a company selling protection, that stings more than it would elsewhere. A security firm’s website is a small sample of its workmanship. If the sample wobbles, buyers start wondering about the rest.
There was a commercial edge too. Larger projects mean larger buyers, and larger buyers check suppliers carefully before anyone picks up the phone. They look for proof of services, accreditations and genuine testimonials. A site that couldn’t show those clearly was quietly costing MCM opportunities it would never even hear about.
Then there was visibility, or the lack of it. The site had practically no presence in search. People looking for security systems weren’t finding MCM, and the website had no organic enquiries to its name.
The obvious fix was a fresh coat of paint on the old structure. Lovely. It would have sorted the look and left the real problem standing: the business had outgrown how it presented itself. MCM needed a brand and a site that could carry its ambitions, not a tidier version of the old one.
Our approach
Find out what’s really in there
We started with in-depth discovery, digging into the full breadth of MCM’s services and how the company approaches top-level security systems. The tempting move is to skip straight to mood boards. We don’t, because a site can only be as clear as our understanding of the business behind it. Discovery showed us a company with more range and more rigour than its old website let on. That became the foundation for everything after.
A rebrand with a pulse
Discovery led to a rebrand, giving MCM a modern, dynamic feel. The logic was straightforward: a new website on top of a tired identity is a nicer room with the same old sign outside. Security brands often default to heavy, shield-and-padlock seriousness. We pushed for more energy, because “modern and dynamic” tells a buyer the company is current, active and on top of things. That’s exactly what you want from the people guarding your premises. The new identity pairs a confident, contemporary look with enough restraint to keep it credible for commercial and public-sector buyers.
Service pages that carry the weight
We built full service pages for each part of MCM’s offer. They do two jobs at once. People get a clear answer to “can you do what I need?”, and search engines get specific, well-structured content to understand and rank. One catch-all services page can’t do either properly. Dedicated pages give every service room to be explained, and room to be found.
Proof, placed where doubt lives
Cautious buyers go looking for evidence, so we put it where they’d look. We listed MCM’s accreditations and gathered testimonials, because for a business chasing larger tenders, credentials are part of the pitch, not small print. We also integrated a payment system so customers can pay invoices easily online, taking the friction out for people already working with MCM. All of it runs on WordPress, a flexible platform that’s straightforward to keep up to date, and the build is structured so the team can add new services, projects and testimonials without developer help.
Matthew Odell, Director
What we delivered
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- Rebrand: a modern, dynamic identity that matches where MCM is now
- Web design: a site built to look credible in front of larger buyers
- WordPress development: a reliable platform that fixes the functionality issues of the old DIY site
- Full service pages: clear, searchable detail on each part of MCM’s offer
- Listed accreditations: visible proof of standards for cautious buyers
- Gathered testimonials: customer voices that back up the claims
- Integrated payment system: easy online payment of invoices
- Content: copy that explains MCM’s services and approach clearly
The results
The headline is visibility. The site went from practically no presence in search to 15k impressions, tracked over 3 months in Google Search Console. Impressions aren’t enquiries, but they do mean MCM now turns up in front of people searching for what it does. Before, it didn’t.
Enquiries followed. Where MCM previously had nothing coming in organically, enquiries now arrive through the site.
That changes what the website is. It’s no longer a placeholder that needs apologising for. It’s a working part of the sales pipeline and a credible foundation for the larger tenders MCM set out to win.
Why it works
A business that has outgrown its website has a credibility gap, and buyers spot it fast. Closing it means getting identity, proof and findability right together, not just prettying up the homepage. MCM’s new brand shows where the company is now. Its pages show what it does. Its accreditations and testimonials back it up. And search visibility means the right people can actually find the lot.
If your business has outgrown its website, take a look at our web design services.
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