Kinetic Traffic
Kinetic Traffic are a specialist SEO and Google Ads outfit for the legal sector, helping law firms turn clicks into case enquiries.
We partnered with them to dig into the anatomy of a truly high-performing landing page — the kind that doesn’t just sit pretty, but works hard to convert.
SERVICES
Web design, Web development
WEBSITE
The challenge:
Together, we mapped out the core attributes of a site that holds attention and drives action, balancing clarity with conversion intent. Through a series of layout iterations (and a fair bit of digital elbow grease), we fine-tuned the structure, hierarchy, and user flow to maximise both dwell time and enquiry potential.
Every element — from copy and CTA placement to loading speed and mobile responsiveness — was measured and refined with one question in mind: does this move the user closer to ‘yes’?
The results:
The result? A streamlined, strategically sharp experience that not only keeps users on-site, but actively encourages them to take the next step.
