His background in art, building and product design led to a flair in clever furniture and products – simple objects with a really clever twist, such as his ‘Shifty‘ table shown here. Inspired by his approach, and after initial sketches we ended up with a simplistic ‘ds’ monogram, the characters crafted into each other, much the same as his products. A minimal and muted approach was taken with the rest of the identity, including designing and developing his website – no fuss, just clean lines and detailed crafting.