SEO (search engine optimisation) is the practice of refining the content on your website so that you rank better for key search terms relating to your business. SEO is essential for any business looking to reach an online audience. When done correctly it will bring quality traffic to your website, resulting in more leads and revenue for your business.
SEO is a constantly changing discipline – as search algorithms change, what works for SEO changes with it. It requires both experience and expertise to deliver results that are long lasting. To ensure our customers get the best possible service, we have partnered with a company that specialises in SEO and can help bring in long term results. In the short term our in-house team builds SEO friendly websites and can get the SEO basics up and running.
Keyword research will make or break your SEO strategy. Understanding what your audience is searching for when they are looking for the products or services you offer online allows you to drive more targeted traffic to your website.
Search Engines look at page titles and descriptions searching for relevant keywords. They also allow you to describe your page to users whilst they are browsing through SERPs (Search engine results pages) and having a good tag can determine whether a user clicks on your result or not.
Building quality links back to your site increases its authority. Search engines will look at the number of quality backlinks a site has as an indication of the quality of its content and its popularity.
Optimising site content so it’s of the highest quality is one of the most important parts of SEO and will bring value to the visitors of your site. The more relevant and helpful the content on your site, the better chance you have of being ranked higher in results.
Site speed and performance are factored into search engine algorithms. Having a high performing site with fast page load time can set you apart from your competition as well as retain customers that visit your site.