There are 2 main methods for creating mobiles sites: responsive design and mobile templates. With responsive design you only have one site, and with code configuration it adapts to whatever screen the user is viewing it, ensuring they’re having the same or a very similar experience on your site regardless of what device they are using (mobile, tablet, desktop).
Mobile templates are an entirely separate entity – you to have a another website only for mobile. This means that when updating your site, you have to update both versions – greater margin for error and a lot more work! Responsive design is the better and more widely used method; here are some compelling reasons your website should be responsive:
Mobile use is on the rise
Since the iPhones release 10 years ago the number of users engaging with the internet through a mobile device has sky rocketed.
80% of all internet users now own a smart phone, this number is only going to keep increasing, so if you don’t already have a plan for targeting these users it’s time to get one.
Mobile Conversion rate are high
The average smartphone conversion rate is up 64% compared to the average desktop conversion rate.
SEO (Search engine optimisation)
Google prefers responsive design to mobile templates. Having one individual URL makes like easier for google bots to crawl and index your site.
Mobile configuration continues to be a growing part of SEO. More google searches came from mobile devices than desktops in 2017 and this number expected to continue to increase through 2018.
More importantly, in a move affectionately known as ‘Mobilegeddon’, Google is now penalising websites that don’t have a ‘mobile first’ approach.
It provides a greater user experience
Responsive design offers users a greater interface that makes interaction easier, if you switch to responsive your users will thank you for it.
Pages on any device will open almost instantly fitting the required screen size. This makes the user stay on the page as they are easily able to browse. This is turn reduces bounce rate (number of 1 page views) and increases the chance of a user returning to your site.
Responsive websites are easier to maintain, and will save you headaches and time working with different versions of your site.
Mobile templates would need to be updated at the same rate as smartphones – which is a fast pace! A small lack of updating in your company website could reduce revenue and increase the bounce rate.
Better cross-device experience
90% of online users use more than one devices sequentially. A user will expect the desktop and mobile site to match in look and feel. If they don’t, it’s likely a user will not return and you could lose potential revenue. With responsive design, navigation is made easy and the functionality is similar across devices.
Staying ahead of the competition
All leading businesses online are now designing responsive sites – if you want to keep up, it’s time you did too.
The reduced maintenance means you save time and money on development.