Yes, as a UK-based business you will almost certainly need a cookie policy. Here’s the official position: The UK’s General Data Protection Regulation (UK-GDPR) applies to all websites with users from the UK and European Union, so if your website uses cookies for...
A touchpoint is a term used in marketing to describe a point of contact made between your brand and your customer. These interactions are pivotal in the making of your brand identity. A touchpoint happens when your customer, or potential customer, comes across your...
Armed with everyday tools and data, consumers call the shots these days. Companies have had to change things up to prove their worthy of their customers’ attention. Brands are positioning themselves in the path of their customers to build trust on their journey...
Have the images on your website been optimised? If not, they should be! There are many advantages to optimising images. For example, they make your web pages look ‘cool’. Truly optimised pictures should also load quickly and be SEO-friendly. This article will focus on...
Deciding on the type of content to incorporate on your website is not a task to be taken lightly. Besides creating a sleek and well-designed site, it is highly recommended that you include content that: Offers valuable information Provides viable solutions to your...
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