As an Enterprise businesses owner you place more importance than other smaller organisations in having a reliable, scalable, and impactful online presence. It helps you retain customers and stay ahead of the competition.
An enterprise businesses website brings challenges that smaller sites don’t have, often being quite complex and needing to withstand large amounts of traffic. They may also need to support content in multiple languages and smaller micro-sites. Enterprise websites can often arrive with complicated requirements for access, needing to be able to clearly define permissions and roles.
WordPress is the most popular CMS (Content Management System), operating over 65% of the world’s CMS driven websites. It’s popular for a reason – it works! It is more than capable of handling the more intricate needs of an enterprise site.
Why WordPress over other available options?
Even though it’s massively successful there are still other CMS’s available to use. Two commonly considered alternatives are Joomla and Drupal.
Drupal is often consider the better of the two alternatives for operating enterprise websites. It is well known for operating sites such as The Economist and Green Peace. Even though some larger organisations use it, it has many drawbacks.
The main concerns with using Drupal software are centred around security. It has multiple vulnerabilities that have been exposed and exploited over the years causing varying issues for its users.
Upgrades for the software have also been an issue. Upgrades and migrations have often not gone smoothly causing a headache for many users, some having to rebuild their sites from scratch!
Many people have doubts about WordPress, often swaying them away from using the CMS. A lot of these concerns are misplaced and come from older versions of the software, before a lot of the kinks were worked out. Let’s dispel some of the more common myths:
WordPress is only for blogs
WordPress did originate in the blogging world and that causes many people to dismiss it as a mere blogging tool. Although it was once centred around blogging that is no longer the case. It now powers over 27% of website across all major industries including media, finance, education, and many more. It’s days of being a blogging platofrm are long behind it – think of it more as an ‘engine’ that runs the site.
WordPress is not secure
In the very distant past WordPress security did not always come up to scratch, but over the years its track record has remained sound. New releases come out regularly, patching any security holes that appear in record time, developed by a team of 25 leading cyber security experts.
There are also many plugins developed by experts from around the world that can add additional security to your site.
Open Source is a bad thing
Enterprise level businesses often believe that open source software cannot work for them. This is completely untrue, many large companies such as powerhouses Google and Facebook see the advantage of using open source software.
That fact that WordPress is open source is one of the reasons is performs so well. Its many contributors gives businesses a great, constant, reliable platform to run their website through.
Advantages of using WordPress for your enterprise site
Additional feature can be added with third party plugins or by a developer. This allows your business to have a completely unique site that stands out from your competition.
Mobile use now exceeds desktop, making it vital that your site is responsive. WordPress supports responsive design and all the themes we develop are responsive by default, allowing your site to perform at its best on any device.
WordPress can be scaled to meet the needs of large enterprise sites. It’s built with technologies that have proven themselves over the years and are understood at scale.
WordPress is SEO-friendly. Out of the box it naturally functions well in terms of SEO and there are many additional plugins you can use to make your on-page SEO even better and easier to handle.
WordPress is constantly updated, improving the software, fixing bugs and generally creating a more user-friendly experience for its customers.
Supports multiple languages
Multilingual functionality can easily be enabled by one of the variety of plugins available that can handle accurately translating and displaying content to your global audience.
Ability to work with multiple vendors
The open source nature of WordPress allows users to find solutions from a number of providers not tying you down to hard to customise solutions that can be expensive to upgrade. Also, as the leading CMS, almost all major vendors will have plugins / APIs ready for your WordPress site.
With very little training any of your staff will be able to navigate through its interface. This allows even your not so tech-savy staff to be able to have access to the back end of your site.
Varying levels of access
You can set up permissions for the needs of each user and restrict access to things you do not want them to be able to do/see/use. This allows you to easily manage the roles your staff have and prevent any possible issues arriving from people having access to things they shouldn’t.
Another advantage of WordPress is the large community of users, developers and suppliers. This community provides addition support for your enterprise to lean on.
WordPress has many clear advantages as a CMS system and there has never been a better time to utilise it for your enterprise site. It will meet all of the needs of your large organisation and scale as your organisation continues to grow.
To learn more about why your business should be considering WordPress for its next upgrade get in touch with one of our team today.